Capture, score, and qualify leads before your competitors even respond
AI-powered lead scoring and enrichment automatically identifies your best-fit prospects, qualifies them against your ICP, and routes hot leads to sales in real time.
Built for Demand Gen, SDR Leaders & RevOps
The Problem
Why manual triage doesn't scale
Unqualified Leads Flood the Pipeline
Marketing passes every form fill to sales. SDRs waste hours chasing leads that will never convert, tanking productivity.
Only 27% of MQLs are actually sales-ready
Slow Lead Response
Leads sit in a queue for hours or days. By the time an SDR reaches out, the prospect has moved on or gone to a competitor.
Responding within 5 minutes makes you 21x more likely to qualify
No ICP Alignment
Without firmographic and intent data, teams cannot distinguish high-fit accounts from tire-kickers at the point of capture.
Incomplete Lead Data
Form fills capture a name and email but nothing else. SDRs spend valuable time researching before they can even make a call.
40% of SDR time is spent on manual lead research
Results
Measurable impact from day one
3x
More Qualified Pipeline
AI scoring focuses SDR time on leads most likely to convert, tripling qualified pipeline volume.
85%
Lead Scoring Accuracy
Machine learning models trained on your closed-won data predict conversion with high precision.
90%
Faster Response Time
Instant qualification and routing get hot leads to the right SDR within seconds of capture.
50%
Less Manual Research
Auto-enrichment fills in firmographic, technographic, and intent data at the point of capture.
Capabilities
Everything you need for intelligent triage
AI Lead Scoring
Predictive scoring model trained on your historical conversion data ranks every lead by likelihood to close.
- Custom scoring models per segment or product line
- Behavioral + firmographic + intent signal fusion
- Continuous model retraining from closed-loop data
Real-Time Enrichment
Instantly enrich leads with company size, industry, tech stack, funding stage, and intent signals.
- Firmographic data from 50M+ company records
- Technographic stack detection
- Buyer intent signals from third-party sources
ICP Matching Engine
Automatically score leads against your Ideal Customer Profile and flag mismatches before they enter the pipeline.
- Multi-criteria ICP definition with weighted attributes
- Automatic disqualification with reason codes
- ICP drift detection and alerting
Intelligent Lead Routing
Route qualified leads to the right SDR based on territory, account ownership, round-robin, or custom rules.
- Territory and account-based routing
- Weighted round-robin with capacity awareness
- Hot lead instant notification via Slack and email
Funnel Analytics
Track lead-to-opportunity conversion by source, score band, and segment to optimize your funnel.
- Source-to-revenue attribution
- Score threshold optimization recommendations
- SDR performance by lead quality tier
How It Works
Three steps to automated triage
Step 1
Capture & Enrich
Leads arrive from forms, ads, events, or intent signals and are instantly enriched with firmographic and behavioral data.
Step 2
Score & Qualify
AI scores each lead against your ICP and conversion model, tagging them as hot, warm, or nurture.
Step 3
Route & Engage
Qualified leads are routed to the right SDR instantly. Nurture leads enter automated sequences for future engagement.
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