AI-driven renewal and cross-sell campaigns that grow book of business
Automated, personalized campaigns that drive renewal retention, identify cross-sell opportunities, and re-engage lapsed policyholders — powered by predictive analytics and multi-channel orchestration.
Built for Marketing, Retention Teams & Distribution Leaders
The Problem
Why manual triage doesn't scale
Renewal Rates Are Declining
Increased competition and digital comparison shopping make it easier for policyholders to switch carriers at renewal, eroding retention.
Average auto insurance retention rate: 84% — down year over year
Cross-Sell Opportunities Missed
Carriers sit on rich policyholder data but lack the tools to identify and act on cross-sell opportunities at the right moment.
Only 20% of policyholders hold multiple policies with the same carrier
Campaigns Are Manual and Slow
Building renewal and cross-sell campaigns requires manual list pulls, content creation, and channel coordination across disconnected tools.
Generic Communications Underperform
One-size-fits-all renewal notices and marketing emails fail to resonate, driving low engagement and high lapse rates.
Personalized insurance communications see 3x higher engagement
Results
Measurable impact from day one
15%
Higher Renewal Rate
Proactive, personalized renewal campaigns retain more policyholders at each cycle.
40%
More Cross-Sell Revenue
AI identifies and acts on cross-sell opportunities that would otherwise be missed.
3x
Campaign Engagement
Personalized, multi-channel campaigns dramatically outperform generic communications.
60%
Faster Campaign Launch
Automated audience building and content generation cut campaign launch time significantly.
Capabilities
Everything you need for intelligent triage
Renewal Retention Engine
Automated renewal campaigns with personalized messaging, pricing incentives, and multi-touch sequences timed to the renewal window.
- Churn risk scoring per policyholder
- Personalized renewal offer generation
- Multi-channel sequence: email, SMS, direct mail, agent call
Cross-Sell Recommender
AI analyzes policyholder profiles to identify and recommend relevant additional products — bundling opportunities, coverage gaps, and life events.
- Propensity scoring for each product line
- Life event detection for timing-based offers
- Bundle savings calculation and presentation
Multi-Channel Campaign Orchestration
Design and execute coordinated campaigns across email, SMS, direct mail, agent outbound, and digital channels.
- Visual campaign journey builder
- Channel-specific content optimization
- A/B testing across messaging and channels
Retention & Revenue Analytics
Track renewal rates, cross-sell conversion, campaign ROI, and policyholder lifetime value across all campaigns.
- Renewal rate trending by segment and channel
- Cross-sell conversion attribution
- Campaign ROI and cost-per-retention metrics
How It Works
Three steps to automated triage
Step 1
Identify & Segment
AI identifies upcoming renewals, lapse risks, and cross-sell opportunities. Policyholders are segmented by risk, value, and propensity.
Step 2
Personalize & Launch
Campaigns are auto-generated with personalized offers, messaging, and channel sequences tailored to each segment.
Step 3
Engage & Optimize
Multi-channel campaigns execute automatically. AI optimizes in real time based on engagement, shifting budget to top performers.
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